I had the great pleasure to design and illustrate the visual communication for the Argentine Ministry of Tourism. I created a complete package design and tools to give a fresh and friendly look, both professional and educational, emphasizing the national colors.
As part of that, these illustrations were to work supporting different applications, so as to communicate all the possible tourists’ choices and scenarios.
Educational & Financial: One of the most important areas I worked with was the internal communications of the Ministry. First with the educational area, developing courses and tutorials for Hotels and tourism events, as well as printable material and online tests. Then I worked with the people in the Ministry: the financial and productive areas.
I designed different situations and scenes for all the possible target audiences of the Ministry: tourists, tourism business agents and the Ministry staff and managers.
Guideline book. Full package development: types, colors, norms and illustrations were compiled into a book which was delivered to the parties who control the communication process of the Ministry, to guide and aid a correct and proper use of the brand in context, adjusted to the audience and the type of information.