Ministry of Tourism

Illustration Identity System

Challenge

Bridging the gap between the government and the public. The goal was to replace rigid institutional formats with a vibrant, friendly, and accessible visual language for tourists and internal teams alike.

Role

Brand Illustration Package & Identity System

Solution

A cohesive illustration ecosystem inspired by Argentina’s national colors. This scalable infrastructure was built to adapt effortlessly across all touchpoints, from global destination campaigns to daily internal communications.

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