— Pass it on™
Conferences tend to lack participation, as if they were a bubble which makes it difficult for the speaker to communicate in a private and direct manner. The speaker talks and the audience listen. But when the time to exchange ideas comes, the task becomes very tough to perform by means of standardized technology. To break such a paradigm, the only microphone allowed to be thrown between attendees was created. Thus, the pattern was broken, and a different, friendly and participative environment was created.
This is why we were invited to perform a complete redesign of the brand, and we proposed to design a brand expression which would be equally ludic and fresh, colourful and flexible. An expression which would be adaptable to any platform but, above all, would have a strong focus on individuals. We gave value to the brand by humanizing its identity and approaching users by mostly giving life to the branding aspects and their messages. We used all the necessary resources to make it easy to provide for and connect with the audience in any occasion. Any chance to speak, to make questions or share ideas shall be different and memorable: to pass it over in a special way.
Conferences tend to lack participation, as if they were a bubble which makes it difficult for the speaker to communicate in a private and direct manner. The speaker talks and the audience listen. But when the time to exchange ideas comes, the task becomes very tough to perform by means of standardized technology. To break such a paradigm, the only microphone allowed to be thrown between attendees was created. Thus, the pattern was broken, and a different, friendly and participative environment was created.
This is why we were invited to perform a complete redesign of the brand, and we proposed to design a brand expression which would be equally ludic and fresh, colourful and flexible. An expression which would be adaptable to any platform but, above all, would have a strong focus on individuals. We gave value to the brand by humanizing its identity and approaching users by mostly giving life to the branding aspects and their messages. We used all the necessary resources to make it easy to provide for and connect with the audience in any occasion. Any chance to speak, to make questions or share ideas shall be different and memorable: to pass it over in a special way.
— Pásalo™
A menudo las conferencias son poco participativas, como un burbuja donde al exponente se le dificulta relacionarse de una manera especial y directa. Él habla y el público oye, y al momento de intercambiar ideas, es muy complicado con una tecnología estándar. Para romper ese esquema se creó el único micrófono capaz de ser arrojado entre los asistentes. Rompiendo el canon y generando un ambiente distinto, amigable y participativo.
Por eso fuimos invitados a realizar un rediseño completo de marca, donde propusimos diseñar una brand expression tan lúdica como fresca. Colorida y flexible. Que fuera adaptable a toda plataforma pero que ante todo con un enfoque fuerte en las personas. Darle valor a la marca humanizando su identidad y acercándose a sus usuarios, sobre todo dando vida a los aspectos del branding y su mensaje con todos los recursos necesarios. Siendo capaz de facilitar y conectar a la audiencia en toda ocasión. Logrando que cada oportunidad sea diferente y memorable para hablar, hacer preguntas, compartir ideas y pasar la voz de una manera especial.
A menudo las conferencias son poco participativas, como un burbuja donde al exponente se le dificulta relacionarse de una manera especial y directa. Él habla y el público oye, y al momento de intercambiar ideas, es muy complicado con una tecnología estándar. Para romper ese esquema se creó el único micrófono capaz de ser arrojado entre los asistentes. Rompiendo el canon y generando un ambiente distinto, amigable y participativo.
Por eso fuimos invitados a realizar un rediseño completo de marca, donde propusimos diseñar una brand expression tan lúdica como fresca. Colorida y flexible. Que fuera adaptable a toda plataforma pero que ante todo con un enfoque fuerte en las personas. Darle valor a la marca humanizando su identidad y acercándose a sus usuarios, sobre todo dando vida a los aspectos del branding y su mensaje con todos los recursos necesarios. Siendo capaz de facilitar y conectar a la audiencia en toda ocasión. Logrando que cada oportunidad sea diferente y memorable para hablar, hacer preguntas, compartir ideas y pasar la voz de una manera especial.
The plan was to conduct a rebranding which would revive it all completely. A graphic system with no time, and which would communicate diversity and inclusion in every branding aspect, along with a clear positioning strategy that would empower and differentiate the brand to include everybody.
El plan fue hacer un rebrand que revitalice a la marca en su totalidad. Un sistema gráfico atemporal, que comunique diversidad e inclusión en cada aspecto del branding, con una estrategia clara de posicionamiento que potencie y diferencie a la marca para incluir a todos.
The logo combines the shape of the product with the concept of communication.
El logo combina la forma del producto con el concepto de comunicación.
A brand for the people.
Una marca para todas las voces.
