Back in 2010 I was invited by Nike to work on a project for Chris Bosh –a famous NBA player. I built a strong monogram mixing the CB4 initials, after several studies linked to the basketball universe.
En 2010, Nike me invitó a trabajar en un proyecto para Chris Bosh, un famoso jugador de la NBA. Construí un monograma fuerte mezclando las iniciales CB4, después de varios estudios vinculados al universo del baloncesto.
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The aspect of implementation was a key part of the process, to see the brand become real.
El aspecto de la implementación fue una parte clave del proceso, para ver que la marca se volviera real.
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