I had the opportunity to design the brand for Aterro, a sports, social and educational project created by Nike Brazil. Together with Rio city, Nike revitalized popular football fields where thousands of young people participated to be selected by the ‘Aterro Selecao’, in collaboration with the Brazilian Football Confederation. The opening had the participation of Ronaldo, Ronaldinho and Kobe Bryant, great footballers to inspire the young.
I developed a brand kit system to support the project, defining the brand, color palette, a custom type for the brand and the brand layout. A symbol that identifies players and unites them in their dream.